Jeff Green
New York IPM Grower

photo by Carrie Koplinka-Loehr

Near the Whitney Point exit of Interstate 81, you can see Strawberry Valley Farm. It looks like a rejuvenated dairy farm, which is exactly what it is. In the early morning hours, clerks are starting the registers in the adjacent farm store, and a worker starts out to weed the asparagus fields. "I'll show you the rest of this place," says owner Jeff Green, "but first you have to see this." He leads the way to a greenhouse with a 1,000-gallon plastic tank in the middle of it. PVC pipe and gravel decorate the soil-less floor. "My hydroponic tomatoes," he announces. Lush plants harboring green tomatoes reach to the sky, protected from the chilly May temperatures. In a few days, Jeff will sanitize the watery solution that is the lifeblood for this crop. "It prevents diseases," he says. "I learned the hard way."

To keep insects at bay, Jeff releases parasitic wasps-which are smaller than fleas and harmless to humans. He also uses beneficial mites to manage spider mites. "Biocontrol is definitely working," he says. "I've seen a big difference in the occurrence of whiteflies. And the public is impressed!"

They're also impressed with the field tomatoes, sweet corn, peppers, beets, peas, cabbage, cauliflower, broccoli, cucumbers, summer squash, and other crops coming out of this pick-your-own farm. "We needed to create a reason for people to come here," says Jeff Green. And he seems to have created more than one reason.

Jeff Green and his partners, Peggy and Larry Frederick, give new meaning to the words value added. They convert the bounty of the land into fresh produce, canned products, maple syrup, and baked goods. They have made Strawberry Valley a place for people to come for an experience, an escape from everyday routine, a taste of rural life. And they have added value by growing the produce with IPM.

"We advertise that we're an IPM farm and all of the people who come here to buy vegetables can talk with us," says Jeff. He got on the IPM track when he agreed to set out traps as part of a project with the New York State IPM Program. The goal? To determine the first presence of corn pests. "The results scared us," says Jeff, "because at that point we were spraying once a week or every 10 days to take care of bugs that weren't there!" To hold off on spraying was a new concept. Since then he's learned to identify pests and try new thresholds, waiting until pests reach a certain population before spraying.

What has been the effect on pesticide inputs? "Well," explains Jeff, "Grandpa Green sprayed every five days, whether he needed to or not. There was this white cloud.... Today, there are certain things I have to spray once a week for and others where the chemical bill has been cut in two." Jeff also tries to plant varieties that will resist pests, such as cabbage that isn't sensitive to thrips. And he reads as much as he can get his hands on.

Jeff's interest in IPM led him to attend the recent National IPM Symposium in Washington, D. C., and has spurred him to participate in the regional planning team for the IPM Initiative. "Five years ago," says Jeff, "I would have said that growers' opinions were lost. Now Cornell Cooperative Extension is really trying to service the grower."

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