Northeastern IPM Center
2006 Cornell Strategic Marketing Conference Nov 14-15: Beyond Growing

The 2006 Cornell Strategic Marketing Conference for members of the agriculture industry will be held on November 14 and 15th, at the Henry A. Wallace Visitor and Education Center at the FDR Presidential Library and Home, Hyde Park, New York.

Determining how to transform crops in the fields to products desired by different markets is often a challenge for many local and regional agricultural producers. At this yearís conference buyers from retail, foodservice distribution and restaurant sectors will share their insights, and growers will discuss their experiences on what the markets want beyond quality products, including packaging, varieties, volume, delivery schedule, and methods of doing business. Dan Barber, Executive Chef/Co-owner of Blue Hill and Blue Hill at Stone Barns will present a keynote address on food and marketing trends, and how they are expected to impact farmers. Dr. Chris Watkins, a post harvesting specialist and the Associate Director of Cornell Cooperative Extension, and other experts from Cornell University will discuss practical strategies and post harvesting technologies that local and regional agricultural producers can adopt to meet those demands and be profitable.



For more information contact Bob Weybright
Email: RW74@cornell.edu
Phone: 845-677-8223, ext 122

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